Ferrari has officially named its first all-electric car "Luce" — Italian for "light" — and revealed an interior designed by LoveFrom, the studio founded by former Apple design chief Sir Jony Ive and Marc Newson. The five-year collaboration has produced a cabin that deliberately rejects the touchscreen-dominated trend in modern EVs in favor of physical controls, tactile switches, and precisely engineered mechanical interactions.
Ive argues that touchscreens made sense for the iPhone because it solved a general-purpose problem, but cars are different. Engadget The result is a cockpit packed with buttons, dials, and toggles that are designed to be operated by feel, without taking eyes off the road. Each switch feels different so the driver knows which one they're controlling without needing to look.
The steering wheel references the classic Nardi design from iconic 20th-century Ferraris, with a thin rim and three spokes — reportedly inspired by Ive's personal Ferrari 250 Europa from the 1950s. It features physical buttons, a manettino for electric drive modes, and a tiny wiper control dial with a built-in lens that magnifies its current setting from a custom Samsung OLED panel.
One standout detail is the glass key with an E Ink display. In your pocket it appears Ferrari yellow, and when the driver docks it into the center console, the yellow fades to black as the key integrates with the glass surface — what Ive calls "theater." The effect transfers the yellow glow to the drive selector, symbolically passing power from key to car. This detail alone reportedly took nearly a year to perfect.
The 10-inch central OLED screen is mounted on a ball-and-socket joint so it can pivot between driver and passenger. It comes with a palm rest and features a glass volume control and physical switches for climate and media underneath. Despite Ive's Apple pedigree, this screen is intentionally not the primary interface — it supports the cabin rather than dominating it.
The instrument cluster uses two stacked OLED displays with a physical needle between them acting as a pseudo-tachometer — blending analog and digital in a way that's unmistakably LoveFrom. The top right of the console features a multigraph chronograph with four functions: clock, chronograph, compass, and launch control, driven by a proprietary movement with three independent motors.
The four-door, four-seat GT is expected to deliver up to 1,000 bhp from a quad-motor powertrain, with pricing above €500,000. The full exterior reveal is scheduled for May 2026 in Italy.
Autocar
Discussion